A blog about new media and it’s role in IMC.

Posts Tagged ‘Fail Whale

Look before you leap

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I saw this referenced on my friend Charles Apple’s blog and felt the need to comment.

The Telegraph, a newspaper in the UK, decided to experiment with posting twitter messages to its homepage about the British budget. Unfortunately, smart-aleck Twitter users caught on to the fact that anything with a #budget hashtag would be posted. It quickly descended into chaos, as this image shows:
Oops! The Guardian and other competitors of the Telegraph, seized on the bad publicity. The entire incident ended up making the Telegraph look technologically inept, and the newspaper ended up taking the twitter feed down. A spokeswoman, however, told Brand Republic: “We will definitely use Twitterfall like this again, just as we used it so successfully during the G20 summit. It is one of the pitfalls of social media.”

Telegraph, meet Twitter Fail Whale.


Written by fsk50a

April 22, 2009 at 1:10 am