Blog-o-kvetch

A blog about new media and it’s role in IMC.

Posts Tagged ‘Business Week

Does marketing have a place on the Kindle?

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kindle

So the big news today was the release of Amazon’s new Kindle reader. The Kindle DX. According to Business Week,

It features a 9.7-inch screen designed to make it easier to read electronic versions of newspapers, magazines, and educational textbooks.

But what about advertising? Business Week says, “the advertising industry speculated that it might contain space for digitized marketing messages…No mention of advertisers was made at the product’s launch.”

So how can advertisers tend to the Kindle, pardon the pun? Should they look at embedding ads into content, a la Google click ads? What are your thoughts?

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Written by fsk50a

May 7, 2009 at 1:59 am