A blog about new media and it’s role in IMC.

Should foodies use Twitter?

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The other day, I read a story by Shaya Tayfee Mohajer about food companies using Twitter. I meant to blog about it but forgot. Anyway, here’s a link to the full article.

According to Mohajer, Korean-style taco trucks in Los Angeles are using twitter to alert customers to their location and specials.

Mohajer writes,

Kogi’s food is cheap and unique, but there’s another payoff to securing this moving meal: the thrill of the chase.Since Kogi’s launch in November, hungry herds of have been following the pair of white trucks that rove the city selling tacos, burritos and other gourmet tidbits steeped in traditional Korean flavors.

Kate Krader, restaurant editor for Food & Wine magazine, says she thinks the use of Twitter will pick up in the restaurant world.

Is it a good thing? Maybe. But Twitter should be only part of the package. How will people KNOW a restaurant or truck or cart is tweeting? Will it be advertised? How will these businesses raise awareness? And if Twitter just proves to be a fad, what other communication techniques could be used?

Written by fsk50a

May 17, 2009 at 10:42 pm

Posted in New Media

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