A blog about new media and it’s role in IMC.

The Feds, the pigs and social media

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Today my husband and I picked up a Washington Post as we left D.C. (we were visiting family in the area all last week). On the front page of the Style section, no less, is a story about how the U.S. government has been communicating to the public about the swine flu outbreak.

Not surprisingly, in the age of Obama, the government has taken to online media to spread its message. The CDC, the Post reports, is using a Twitter feed at CDC Emergency. The head of Health and Human Services, Homeland Security and the CDC, meanwhile, held a live question-and-answer “town hall” live on and Viewers could send questions to

The CDC has also set up a YouTube channel called CDC StreamingHealth with videos and information about swine flu. Here’s one of the videos playing there now, about the symptoms:

Do you think the government is doing a good job?

Written by fsk50a

May 1, 2009 at 12:22 am

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