A blog about new media and it’s role in IMC.

The YouTube symphony

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Not many people think of YouTube as a business. After all, it’s totally free to upload videos and view other people’s home movies. However, YouTube is most definitely a business. Purchased for more than $1 billion in 2006 by Google, YouTube has become ingrained in popular culture, many would argue. In 2007, for example, YouTube sponsored presidential debates for both the Republican and Democratic candidates.

This morning I saw an interesting report on CNN on a YouTube/Google marketing effort. The two companies asked musicians all over the world to submit video of themselves playing classical music. YouTube’s audience was then asked to vote on these videos after a well-known conductor, Michael Tilson Thomas, whittled the videos down to the most worthy. The winners will play at Carnegie Hall in New York.

Of course, YouTube and Google weren’t alone in sponsorship. Other companies involved include Samsung and nonprofits like the San Francisco Symphony, New York Philharmonic and Toronto Symphony Orchestra. All in all, it’s a great way to not only market classical music but also get more people involved.

Written by fsk50a

April 11, 2009 at 11:12 pm

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